Making money online is not easy, it requires a lot of work and time. In order to make a great income you need patience and more importantly to achieve things properly. Let’s look at some things you can do to make money online successfully.Number 1 – Add ValueMany people online try to make money without providing value. They will quickly realise that their business won’t last long. I always add value first when thinking about creating a website or setting up an advertising campaign. The money is just a bonus, my first important priority is to add value.I am very surprised at how many people online miss this important step. First impressions are everything and you should provide value and a good foundation right from the start.Number 2 – Being UniqueA big part of successful online businesses is their ability to be different and unique. Copying other people isn’t the right thing to do. Creating unique content and campaigns is a must, if you are looking to make money online.It is all too easy to be lazy and copy someone else’s ad campaign or website blog post. Unfortunately, I see this a lot online and then people wander why they don’t make an income.Number 3 – Invest In ToolsA lot of people are scared to invest in business tools to make money online. If your serious about making an income, there will be a time when tools of the trade are needed. You might need to buy a premium WordPress theme to enhance your website or a keyword tool.Sometimes the initial investment can be quite large, but smart marketers and online entrepreneur’s understand the value of their tools and resources.Number 4 – Understanding Customer NeedsPeople online are always searching for products or items, but are they really buying products? Well, they are not buying products, they are buying outcomes. They will still buy the latest diet pill, but they will buy it to lose weight… not just eat a pill.Understanding customer emotions is very important and it’s a big part of making money online.Number 5 – Being ConsistentWith anything in life it is very important to be consistent and the same applies when doing business. One of the most important tips I can give you is to be consistent. You will find it easier to be consistent when you have a plan.For example if you have a blog, then post consistently, build links slowly and you will see results. This is a big thing online, so make sure you do this!